Blogging about global concrete industry

Kryton.com Gets Mobile Smart

Written by Sarah Coull | May 31, 2016 7:36:09 PM
By 2017, over a third of the world's population is projected to own a smartphone.
Mobile visits to our website - kryton.com - grew by 60% this year alone, strongly suggesting visitors are increasingly looking for solutions away from the office, and quite possibly directly from construction sites.
As the world is going mobile, we at Kryton are also at the forefront of technological development on the path to purchase through the development of our new website, designed to conform seamlessly to any desktop or handheld device.
The Key Benefits of strategic updates to kryton.com are:
  • Faster user access to information
  • Better performance on mobile devices such as smartphones and tablets
  • Improved cross referencing of key information like Tech Sheets and Case Studies

 

Background:

In 2015, the Kryton Marketing Team began a major overhaul of our corporate website focused on the redesign of key area navigation allowing visitors to get to the information they need faster, and with fewer clicks. Further, the back-end code was redesigned so as to conform smoothly and uniformly to all mobile and desktop platforms.

Aesthetically, this has also resulted in a simpler, more engaging menu with a more contemporary design enhancing the viewer experience.

Thank you to our Distributors, Key Partners and content curators, whose insight, dedication and advise helped to make this happen.