Design Concrete That Protects Itself

Overview
This AIA-accredited webinar explores how integral concrete technologies can reduce waterproofing and durability risk by embedding performance directly into the concrete — not applying it to the surface.
Designed for architects and specifiers, the session examines why traditional membranes, coatings, and wear layers often fail over time, and how a system-based approach using KIM® integral waterproofing and Hard-Cem® abrasion resistance delivers long-term, defensible performance.
Learning Objectives:
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Identify common failure points in traditional membrane-based waterproofing systems
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Explain how integral crystalline waterproofing reduces permeability and self-seals microcracks
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Evaluate where integral abrasion resistance improves lifecycle durability in high-wear applications
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Apply system-based thinking to improve concrete performance without increasing construction complexity
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Support defensible, performance-based specifications aligned with long-term risk reduction
The webinar focuses on performance-based design, risk mitigation, and real-world application, helping design professionals create concrete structures that protect themselves for decades.
PRESENTER
Juzar Matin - Territory Manager – Central and Atlantic Canada

Juzar Matin is a concrete durability and waterproofing specialist with over 20 years of experience working in concrete materials and waterproofing systems. At Kryton International, he supports architects and engineers on complex building and infrastructure projects, providing technical guidance on integral crystalline waterproofing, abrasion resistance, and performance-based concrete design. His work focuses on helping specifiers reduce lifecycle risk by embedding durability and watertight performance directly into the concrete matrix through clear, defensible specification strategies.