Finally the day has come when our wonderful new product is launched into an eagerly anticipating marketplace! Well, maybe the marketplace is not quite as eagerly anticipating it as if the new product...
If you have been following along at home, you know that we have successfully progressed through the first 3 steps in our product development process: we came up with a great product idea; we built a...
Finally, we get to the fun part. In the first two steps, we talked about coming up with a new product idea and then building a business case in support of it. It’s a lot of market research and...
Last week we talked about the first step in developing a new product – coming up with a new product idea. Sometimes fun, often the most difficult and frequently a result of a customer expressing a...
Ok, right off the top I’ll point out that the title of this week’s blog is supposed to be funny. In my experience, there is nothing easy about product development.
Where I work, we have a very long...
In my role as director of research and development in a small company, it is a constant challenge to balance short term technical needs that benefit sales in the here and now with the more strategic,...
