CONCRETE THOUGHTS

Product Development: Step 3 – Playing in the Lab

Finally, we get to the fun part. In the first two steps, we talked about coming up with a new product idea and then building a business case in support of it. It’s a lot of market research and...

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Product Development in 5 Easy Steps

Ok, right off the top I’ll point out that the title of this week’s blog is supposed to be funny. In my experience, there is nothing easy about product development.

Where I work, we have a very long...

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