“Green Architecture” has been on the rise since the term’s initial use back in the 1990s. The past few years have seen the concept of “Green Building“ erupting through  money saving and sustainability concerns. A new market research report by The Freedonia Group is projecting that the demand for Green Building materials will hit $86.6bn by 2017, growing 11% annually.

The report, entitled “Green Building Materials” adds the statement: "Green building products such as recycled concrete, ENERGY STAR-compliant HVAC systems, and permeable pavement are forecast to see substantial gains through 2017. Recycled concrete will see rising use, as concrete made with fly ash and other additives features superior performance properties and is less costly than concrete made solely from cement and aggregates,"

Increased demand for recycled concrete will mean that concrete waterproofed with crystalline admixtures such as Kryton’s Krystol Internal Membrane (KIM), instead of black products such as those used in petroleum-based sheet membranes, will be in higher demand as they can be easily recycled.