CONCRETE THOUGHTS

Product Development: Step 5 – The Product Launch

Finally the day has come when our wonderful new product is launched into an eagerly anticipating marketplace! Well, maybe the marketplace is not quite as eagerly anticipating it as if the new product...

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Product Development: Step 4 – Testing and Validation

If you have been following along at home, you know that we have successfully progressed through the first 3 steps in our product development process: we came up with a great product idea; we built a...

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Product Development: Step 3 – Playing in the Lab

Finally, we get to the fun part. In the first two steps, we talked about coming up with a new product idea and then building a business case in support of it. It’s a lot of market research and...

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Product Development: Step 2 – The Business Case

Last week we talked about the first step in developing a new product – coming up with a new product idea. Sometimes fun, often the most difficult and frequently a result of a customer expressing a...

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Product Development in 5 Easy Steps

Ok, right off the top I’ll point out that the title of this week’s blog is supposed to be funny. In my experience, there is nothing easy about product development.

Where I work, we have a very long...

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Concrete Sailboats

It is a typical sunny August day here on the West Coast of British Columbia. My wife Irene and I are sailing across Georgia Strait toward the San Juan Islands of Northern Washington state. There's...

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Can anything really be waterproof?

Traditionally, waterproofing of concrete structures has been accomplished using a membrane of some sort. The membrane can be anything from a simple coating of tar to a very technical adhered polymer...

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What does waterproof mean?

What does it mean to be “waterproof”? Can anything really be truly waterproof? I’m not speaking philosophically. The question is based on science. The truth is, many things we normally consider to...

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Why waterproofing with surface membranes is obsolete thinking

A local issue making headlines in Vancouver is the destruction of the gardens above Robson Square in the heart of downtown.

Robson Square was designed by world renowned architect Arthur Erickson in...

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